Problem Statement
While energy drinks have gained popularity, the concept of energy shots was relatively new to india with growing demand for convenient and quick energy solutions for college students and young professionals, so the brand wanted to launch a caffeine shot offering a concentrated dose of caffeine in a small portable format
Our Role
- Product Benchmarking: The NPD team conducted thorpugh research to analyze existing energy shot products in US and other markets
- Flavour Profile: A range of 10-15 flavours including popular Indian tastes like apple,peach and lime were explored.
- Formulation: The product was carefully formulated to achieve optimal balance of caffeine and taurine while delivering a pleasant taste
Outcome
We developed 3 energizing flavours for Zosh – Apple, Lemon & Peach