The Zosh Energy drink
Problem Statement
While energy drinks have gained popularity, the concept of energy shots was relatively new to india with growing d...
23
Mar
Build Winning F&B Brands.
Faster.
From idea to product to market — we act as your external team to launch, validate, and scale food & beverage brands.
Trusted by emerging and leading F&B brands across India
Built by operators, not just consultants
We don’t consult. We co-build.
D2P & Co. is the growth partner F&B brands bring in when they’re ready to stop guessing and start scaling. We work across product-market fit, product development, brand strategy, and route-to-market — building every layer of the business from idea to shelf to scale. With experience across 100+ F&B brands and 60+ successful product launches, we bring pattern recognition and execution depth that goes beyond theory.
We’ve been inside the kitchens, the boardrooms, and the warehouses of India’s most exciting food brands — and we bring that lived experience to yours. Our team brings a collective experience of 60+ years across product, supply chain, brand, and distribution. We work closely with founders and their teams, combining real market insight with hands-on execution to solve problems where they actually exist — on the ground.
The outcome is brands that don’t just launch — they scale. Products that resonate with consumers, brands that stand out in crowded categories, and distribution systems that drive consistent growth. From early validation to expansion, we help build F&B businesses that are clear in their positioning, strong in execution, and designed for long-term impact.
Trusted by founders building the next generation of food brands
How Do We Help
From ‘Ideas To Shelf To Scale’ We Offer The Entire
Spectrum Of F&B Services
Product Market Fit
We help you validate your idea before investing heavily by studying market dynamics, trends, semiotics, and competitors to identify clear opportunities. Through review analysis, cohort conversations, and channel mapping, we decode real demand and where your product will succeed.
This approach reduces risk, sharpens positioning, and builds a strong foundation for scalable growth.
New Product Development
From concept validation and recipe formulation to prototyping, we ensure the product delivers on taste, quality, and experience. We then enable manufacturing, optimize costing and sourcing, and support compliance and QA/QC.
This approach ensures your product is scalable, commercially viable, and ready for a confident market launch.
Brand Strategy
By understanding your audience, category context, and competitors, we identify positioning opportunities and craft your brand’s core traits and then translate into consistent messaging and visual direction across touchpoints, ensuring strong recall & relevance.
This approach ensures clear, differentiated brand strategies that stand out in competitive F&B categories.
Go-To-Market Strategy
We help you launch with clarity by identifying the right channels, and pricing strategy. Our approach focuses on selecting the most effective entry channels, defining distribution and rollout plans, and aligning key levers like promotions and partnerships.
This ensures your product gains visibility, drives early trials, and builds momentum, in the market.
F&B Categories We've Worked In
Packaged Foods
Beverages
Fresh Foods
Plant Based
Nutraceuticals
Progressive Ayurveda
CASE STUDIES
Get a glimpse of how we work
18
Mar
Hello Mallows
Problem Statement
The founder approached us with the idea of developing a vegan marshmallow.
Our main challenge was to make the...
18
Mar
The Bakers Dozen
Problem Statement
The founder approached us with the idea of Low sugar, Center filled cake with no nasty ingredients.
Our main ch...
12
Dec
How We Helped ProV Launch an Innovative Product?
Problem Statement
ProV is a listed company endorsed by Chef Sanjeev Kapoor that sells nuts & dry fruits.
The brand has a ro...
12
Dec
How We Helped Hotchaa With Product Improvement and Portfolio Expansion?
Problem Statement
Hotchaa is a spice-first brand that makes all-natural chili oils.
Sauces with unique flavor propositions
T...
12
Dec
How We Helped Le 15 Patisserie Scale?
Problem Statement
Bringing the art of French desserts to India, Le 15 Patisserie was founded by chef Pooja Dhingra in 2010.
...
12
Dec
How We Helped Epigamia Launch Its New Range Of Milkshakes?
Problem Statement
After successfully disrupting the Indian yogurt market, Epigamia wanted to be a game changer in another category.
...
10
Oct
How We Helped Kusha Spices with Product Market Fit & GTM Strategy?
Problem Statement
Kusha is a premium spice brand that procures its spices directly from the farmers.
All their products are 100...
23
Sep
What Was Our Brand Positioning Strategy for India’s 1st Vegan Patisserie, An Ode To Gaia?
Problem Statement
An Ode To Gaia is India’s 1st luxury vegan patisserie that brings together 2 extreme concepts: Veganism and indu...
14
Jul
How We Helped Dough Adventures With Product Market Fit?
Problem Statement
Dough Adventures was founded by a doctor turned food entrepreneur- Manasi Kulkarni.
It is a healthy ready-to-...
15
May
Brand & Go-To-Market Strategy for Just Gummies
Problem Statement
Just Gummies, founded by Akshae Golekar, is a unique nutraceutical startup that aims to provide multivitamin gum...
15
May
How D2P & Co. Helped Raya Seltzer With Pricing Strategy?
About Raya
Raya is an Alco Beverage brand based out of Goa that sells hard seltzers in unique flavors.
Raya’s USPs:
Proprietary ...
Our Wins
10+ Categories mastered
60+ Successful launches
Worked with 100+ F&B Brands
Team with 60+ years collective experience
How we build your brand
01
Understand your vision
We deep-dive into your idea, category, and goals
02
Validate with real consumers
Test concepts and products before investing heavily
03
Build your product
Develop, refine, and perfect your offering
04
Launch & scale
Execute go-to-market and grow sustainably