Problem Statement
- Hotchaa is a spice-first brand that makes all-natural chili oils.
- Sauces with unique flavor propositions
- They launched in the market with 1 type of chili oil and faced issues with 3rd party manufacturers.
- They also wanted to improve their products as well as launch a range of numerous spicy sauces.
Our Role
- Our New Product Development got to work and this is how we approached this project.
- We first cracked the existing recipe and then standardized it.
- We then found a reliable 3rd party manufacturer and ensured there was no compromise on taste and quality and delivered gourmet artisanal products for Hotchaa.
- We also handheld the sourcing, costing & packaging for the product, liaised with the raw material vendors to finalize the raw material, and delivered it.
Outcome
- The product is now standardized and is available on various channels and is shipped all over India.
- The sauces will also be launched shortly – wait for the flavors!