(Note: This is for brands who’ve already hit the 1 crore mark in revenue and are struggling to scale further)
>>So, you’re a food start-up… you launched your product 2 – 3 years back.
>>You’re present in a few markets and channels and also have some consumer love.
>>Moreover, you’ve survived the journey of 0-1 and have experienced your highs, lows, hits, and misses.
>>This stage is crucial, it can make or break your company.
>>Reason being – you know things but you don’t know it all. And that is where we see most food entrepreneurs get stuck; because half knowledge is always dangerous!
>>Entrepreneurs at this stage have great visions and strategies along with an amazing ground-level team.
>>But what’s missing is the mid-management teams and resources that connect the top management with the bottom ones to drive growth.
>>And, this is how we at D2P Consultancy can help you overcome this gap:
🚀1. Business Audit
We dissect all aspects of your business: product, brand architecture, existing and future product portfolio, costs & margins, price parity, and positioning, and launch and scaling plans. This helps you prioritize whats important play along with your strengths and delete or delegate your weaknesses.
🚀2. Validate Product Market Fit
In this part, we help you do some quick primary research to understand why customers bought you in the first place and why they will buy you again. Additionally, we gather primary data through market/store visits, and club the primary research with data points from aggregator platforms like Amazon, Swiggy, and Zomato.
Lastly, we validate the above two with secondary data to fine-tune your product market fit.
🚀3. Bring Your Product Market Fit To Life
To achieve this, we bring in our kickass and razor-sharp marketing and communications team. We extensively analyze all your marketing stimuli like packaging, digital media, and online and offline marketing channels, and identify ROI-driven marketing tactics to support your sales plan.
🚀4. Channels & Expansion
We then identify what went right so far and if any existing channels are working. Different templates and modules are created to replicate success stories in the same channels but in newer geographies. At the same time – we map consumer shopping missions and identify new channels relevant for growth and scale.
🚀5. Process & Systems
Great growth becomes easier to achieve with great processes and hence and in this stage, we help you build strong systems, processes and set KPIs to drive sustainable growth across all business verticals.