Problem Statement
- ProV is a listed company endorsed by Chef Sanjeev Kapoor that sells nuts & dry fruits.
- The brand has a rock-solid distribution strategy and plays the mass premium game.
- However, they wanted to create differentiation in the game and hence approached us to create an innovative product for the same.
Our Role
- After extensive research, our New Product Development experts then got to work.
- Soaked nuts are known for many health benefits like better digestion, etc. and hence we worked on creating an activated nut-based snacking product.
Outcome
- We delivered activated nut-based snack products both in sweet and savory options.
- This product was also extra crunchy and better tasting!