Problem Statement
After successfully disrupting the Indian yogurt market, Epigamia wanted to be a game changer in another category.
They wanted a product that:
- Had a longer shelf life
- Didn’t require a cold supply chain
- Fit perfectly with Epigamia’s brand
What was the product idea?
Epigamia Milkshake- It’s Like An Ice Cream You Can Sip!
- Longer Shelf Life
- Thick & Creamy
- Made With Nature’s Identical Flavours
- Exciting Flavours
- Tastes Like Ice-Cream!
How did we achieve this?
- Performed extensive market research to determine the market gap.
- Created a thorough product brief that depicted its goals, target audience, marketing & distributing channels, and timelines.
- Go-To-Market Plan- Identified key areas of growth based on revenue and set clear KPIs that would be driven by this ambient product.
- Closely worked with the co-packers, vendors & design agency and ensured a successful launch.
- Identified 2 product USPs-
- Exotic flavors like Blueberry & Rose
- High protein milkshakes.
- Worked closely on media campaigns and provided them with a campaign brief.
Outcome
- Successfully launched Epigamia Milkshakes in June 2021.
- Epigamia’s brand presence will increase from 15-18k stores to 40-50k stores all across India due to the longer shelf life of milkshakes!