Letโs get straight to this, okay?
โช ๐. ๐๐ง๐๐ข๐๐ง๐ฌ ๐๐ซ๐ ๐๐จ๐ง๐๐ฎ๐ฌ๐๐:
While the snacking category is huge in India (38,603 Crore), protein bars could not make a way as a daily snack for most Indians.
This is because the closest thing protein bars could be linked to was โChikkiโ and how many Indians consume chikki-type sweet indulgence as a snack every day?
โช ๐. ๐๐๐๐ค ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ:
A single type of bar couldnโt satisfy all and hence brands were forced to spoil their consumer with an array of choices. You can find chocolate-enrobed, nut-based, seed-based bars in different textures and none of them cut across as the tastiest bar of all.
(most of them tasted like cardboard ๐คข)
Also, while protein proposition remained a pivotal offering, protein bars never became the go-to option for protein intake due to their inadequate amount of protein.
โช ๐. ๐๐ข๐ ๐ก ๐๐ซ๐ข๐๐ ๐๐จ๐ข๐ง๐ญ:
Protein bar brands could not derive economies of scale and the consumers ended up paying a premium price for it.
While the go-to-market strategies were rock solid (thanks to its longer shelf life), the final offtake from the shelves continues to be a challenge