Our Services

Here are details of all our services to help you understand us better.

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1. Product Market Fit

Before launching a new product in the market it is crucial to determine whether it has the right ‘Product-Market Fit’. Skip this part, and you risk creating irrelevant products and a non-sustainable business that can’t be scaled.

Thus, we extensively study the 4 C’s:

  • Category 
  • Consumer
  • Channel Understanding
  • Competition Landscaping

And, help you arrive at the correct Product-Market Fit. We lay the groundwork and provide you with real data, statistics, and all the information you need to increase your probability of a successful product launch.

New Product Development

2. New Product Development

Our role in New Product Development includes:

  • Idea Generation
  • Creating Product Briefs
  • Recipe Formulation
  • Third-Party Manufacture Onboarding
  • Setting Up Own Manufacturing
  • Technology Transfer
  • Raw Material and Packaging Sourcing 
  • Costing & Pricing
  • NDAs / Legal and other formalities

Or in simple terms, we do everything to make the products launch-ready!

Go-To-Market Strategy

3. Omni Channel Go-To-Market

From a robust GTM plan, we intend to run your Sales and Marketing function for you to meet your sales targets and brand goals. When it comes to providing go-to-market strategies, we create a detailed and actionable step-by-step plan to launch or expand your product in new markets with a robust product and channel-based strategy. Our go-to-market template covers:

  • Geography expansion 
  • Channel expansion 
  • Budgeting 
  • P&L building
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4. Sales & Marketing

Here is where real action happens- our team helps you move the revenue needle from 0 to 1, 1 to 10, 10 to 100 and 100 Cr & beyond.

Sales

  • Long term sales goals are broken down for different business channels by setting KPIs for different products and channels.
  • Our understanding of different retail environments will help you set right budgets to spend on different channels apropos to the sales numbers to be achieved.
  • Basis Retail Environment understanding and P&L statement, we drive your brand launch cross relevant channels and geographies.
  • How to expand into newer channels and geographies for incremental revenue & growth; ensuring to meet your monthly & yearly sales targets.
  • Build strong revenue models to operationalize costs and improve gross margins.
  • We build sales organization with set process & systems in place for its effective running & functioning.

Marketing

  • Craft cohesive omnichannel marketing plans for your brand across all channel of business and communication platforms.
  • Conduct marketing audits to learn from successful competitors, identify gaps and strategically position your brand for optimal success in the market. 
  • Run your marketing functions apropos to the brand goals and yearly marketing budgets.
  • Plan and execute channel led marketing tactics which are purely ROI oriented.
  • Create Brand Architecture and Product Architecture for creating a strong consumer brand.
  • Drive and lead brand positioning, brand ideas and brand campaigns at different stages of growth.
Organisational struture

5. Organization Structure

To help your business reach its maximum potential, we build internal and external capabilities by creating a strong hierarchical structure. This can accelerate the scaling and growth trajectory of startups. We help with:

  • Organization structure chart
  • Roles & responsibility setting
  • KPIs setting
  • KRAs, reviews, and performance assessment
  • Hiring
Brand strategy

6. Social Media Marketing

In today’s day and age, social media marketing is a crucial and often neglected part of any brand’s go-to-market plan. And after closely analyzing several brand’s social media communication, we realized the quality of content being published was not up to the mark, affecting a brand’s reputation and sales. So we decided to offer our own speacialized social media services just for food and beverage brands to extract the best of your brand’s digital efforts: 

  • Competition Analysis: Here we analyse top competitor brands and understand different marketing strategies adopted by them. 
  • Primary Consumer Research: Here we speak to the brand’s target audience and understand what kind of content resonates with them the best. 
  • Content Strategy: After we lay the groundwork for the brand, we formulate a content strategy best suited for the brand. 
  • Content Creation: We create high quality content that speaks the brand voice and represents the brand’s visual identity. 
  • Brand Brief Creation: We then create a detailed brand brief that includes mood board, theme board, fonts, and different color schemes to create a co-herent visual identity. 
  • Monthly Performance Tracking: A monthly report is generated that tracks important metrics and provides basis for improvements and future strategies. 

We’re connected with the best resources in India to build your F&B brand