Our Services

Here are details of all our services to help you understand us better.

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1. Product Market Fit

Launching a new product without validating its product-market fit can lead to irrelevance, limited scalability, and an unsustainable business model. At D2P Consultancy, we take a meticulous approach to ensure your product aligns with market needs, consumer expectations and with all the stakeholders in the entire supply chain.

 

We focus on the 4 C’s to build a strong foundation for your product:

  • Category Analysis: Understanding the dynamics, trends, and opportunities within your product category.
  • Consumer Insights: Identifying target audience needs, preferences, and behaviors to craft a product that resonates with consumers.
  • Channel Understanding: Evaluating omni-channel distribution play to determine the most effective routes to market.
  • Competition Landscaping: Analyzing competitors to identify gaps and opportunities for differentiation.

 

By combining in-depth analysis with real data and actionable insights, we provide a clear roadmap to achieve the optimal product-market fit. Opportunity sizing and white-spaces identification are the core outcomes from the right product-market-fit. 

New Product Development

2. New Product Development

From concept to commercialization, we bring your product ideas to life and get them shelf-ready through:

  • Idea Generation: Identifying unique and marketable product ideas
  • Product Briefs: Crafting detailed briefs to guide development
  • Recipe Formulation: Designing and testing recipes / formulations
  • Product Prototyping: Developing product prototypes at our innovation lab & kitchen 
  • Third-Party Manufacturer Onboarding: Identifying and onboarding reliable manufacturing partners
  • Setting Up Own Manufacturing: Establishing in-house production facilities
  • Technology Transfer: Facilitating seamless knowledge transfer for production
  • Raw Material & Packaging Sourcing: Procuring quality materials and packaging solutions with optimal costing
  • Costing & Pricing: Developing cost-effective and competitive pricing strategies
Go-To-Market Strategy

3. Product Validation

For brands with an existing product line that haven’t achieved desired sales results or lack a strong product-market fit, we go back to the drawing board to validate their products:

Sensory Analysis

We conduct product validation through a three-tier approach to ensure unbiased and holistic feedback:

  • Trained Food Professionals
  • Semi-Trained Food Professionals
  • End Consumers

This process includes sensory and functionality analysis in comparison to competitors, blind tasting, and efficacy testing.

Regulatory and Compliance Support

We provide expert guidance on legal and compliance matters, including:

  • Label and claim validation
  • Adherence to FSSAI regulations

Cost Optimization & Value Engineering

By analyzing your Cost of Goods Sold (COGS), direct & indirect costs, and margins – we bring out our extensive sourcing networks to optimize costs and improve your product’s MRP.

Shelf-Life Extension

We help enhance product shelf life by refining formulations, recipes, SOPs, and food technology processes.

QA/QC Support

Our team offers quality assurance and quality control support, including:

  • Assistance with external audits
  • Quality control during batch production
  • Collaboration with third-party manufacturers
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4. Product Strategy

Our product strategy services are designed to build and scale strong consumer brands by aligning your product portfolio with market opportunities and business objectives. We offer end-to-end support to help you create a robust foundation for long-term growth:

  • Brand & Product Architecture: Develop cohesive brand and product architectures to map product categories alongside the brand strategy.
  • Brand Positioning & Campaigns: Drive impactful brand positioning, ideas, and campaigns tailored to different growth stages, ensuring your brand remains relevant and engaging.
  • Product Pipeline Development: Design short, medium, and long-term product pipelines that align with your brand architecture and target segments.
  • KPI Setting: Establish key performance indicators for different categories and products to track success and drive performance.
  • Product Varianting: Strategize product-varianting to cater to diverse consumer needs and drive product saliency.
  • Innovation to Volume: Create products that balance high innovation and mass-market appeal, from niche offerings to ‘me too’.

With our expertise, we enable you to craft a product strategy that drives brand equity, market differentiation, and sustainable growth.

Organisational struture

5. Route to Market

We develop and execute robust go-to-market strategies to help you meet your sales and brand goals. Our GTM services include:

Strategy Development

  • Geography Expansion: Identifying and entering new markets
  • Channel Expansion: Optimizing channel strategies for increased reach
  • Budgeting: Creating detailed budgets for sales and marketing initiatives
  • P&L Building: Developing profit and loss models to guide financial planning

Sales Function

  • Setting long-term sales goals with KPIs for different products and channels
  • Aligning retail environment insights with appropriate budgets to achieve sales targets
  • Driving brand launches across relevant geographies and channels based on P&L insights

Marketing Function

  • Designing cohesive omni-channel marketing plans across business and communication platforms
  • Conducting marketing audits to benchmark against competitors and identify gaps
  • Running marketing functions aligned with brand goals and annual budgets

Our expertise ensures your product reaches the right audience in the right way, driving sales and fostering brand success.

We’re connected with the best resources in India to build your F&B brand